In a reveal that doesn’t come as a surprise to many, Sony have announced that they will not be bringing PlayStation to E3 2020. For the 2nd year in a row, one of the largest video game companies will not be present at the show, instead choosing to attend many smaller events throughout the year.
In the original article provided by gamesindustry.biz, Sony explained that E3 simply wouldn’t fit into their plan for the upcoming year. Instead they want to show off upcoming PlayStation 4 and PlayStation 5 titles at a larger range of events, despite such events being smaller.
“After thorough evaluation SIE has decided not to participate in E3 2020, We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year. -a Sony Interactive Entertainment spokesperson to gamesindustry.biz
E3 has played a key part for Sony since the very beginning of PlayStation. After attending E3 back in 1995, the company gave details of the original PlayStation console. After a defeat by the Xbox 360 in the later generations of console, E3 was once again used as a platform for Sony to overtake the Xbox consoles. Their incredible Sony Media Briefing back in 2013 is one of the key factors to the PlayStation 4s success over the Xbox One.
After the last few years of clear decline in quality and attendance for E3, the ESA has been trying to convince its supporters that the show will be better than ever. They made this clear in a statement from the ESA to gamesindustry.biz;
“E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.” -The ESA to gamesindustry.biz
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